New Delhi, India — As gold prices continue to climb and imitation jewellery struggles with durability, a new category is emerging in India: demi-fine jewellery. At the forefront of this shift is KHEMIA (Khemia Jewels Private Limited), a direct-to-consumer brand founded by fourth-generation entrepreneur Nikhil Revankar,

About the Founder

Nikhil, born in Karnataka, moved to London to pursue his Master’s degree and went on to secure a successful career with a high-paying role. His work gave him global exposure in design, craftsmanship, and branding, shaping his professional skills and broadening his outlook. Yet, despite corporate success, he felt a persistent pull toward something more meaningful  to honour his century-old family legacy and reimagine jewellery for a modern generation.

London, a global shopping hub, further shaped this vision. Nikhil saw different trends across all age groups and occasions, but the common element was jewellery  seamlessly paired with every outfit. He observed how jewellery was not limited to special occasions but part of daily life  worn in classrooms, markets, churches, boardrooms, and parties, across seasons and styles. A common thread stood out: jewellery was minimal, versatile, and meaningful, yet always distinctive. From local stalls to luxury showrooms, it carried the same purpose  to be lived in, not locked away.

Motivated by this perspective, Nikhil chose to leave behind his corporate career and dedicate himself to entrepreneurship. Raised amidst the artistry of his family’s jewellery business, he had developed a deep respect for craftsmanship early on, and his international experience in London reinforced the popularity of minimal, meaningful jewellery worn daily. With Khemia, he set out to carry forward his family’s 100-year-old jewellery tradition while bringing in modern design, authenticity, and purity that people could trust. His goal is to redefine jewellery not as something stored away for occasions, but as everyday luxury — premium, durable, and made to be lived in.

A Growing Market with Room for Change

India is one of the world’s largest jewellery markets, valued at USD 85–90 billion and expected to grow steadily over the coming years. Yet much of this market is split between two extremes: high-value gold jewellery, often bought for investment, and imitation jewellery that offers affordability but lacks longevity.

Khemia introduces a middle path with demi-fine jewellery,  pieces that combine affordability with premium craftsmanship and modern design. This makes jewellery not just an occasional purchase, but an integral part of everyday life. Each Khemia piece is meticulously crafted in 925 sterling silver and finished with premium gold or rhodium plating up to 1.5 microns thick — three times the industry standard of 0.5 microns  ensuring long-lasting shine and anti-tarnish protection. Early feedback highlights durability, with customers noting that the jewellery retains its shine even after daily wear — reinforcing its positioning as “everyday luxury that lasts.”

Designs for a Modern Lifestyle

Khemia’s collections are built for a fashion-forward, digitally aware audience that spans young professionals, entrepreneurs, college students, Gen Z. The minimalist yet impactful designs are created to move effortlessly between boardrooms, casual outings, and celebrations.

“True luxury isn’t about exclusivity; it’s about jewellery that integrates into your daily life,” says Nikhil Revankar, Founder & CEO. “At Khemia, every piece is designed to reflect authenticity and confidence, making jewellery a natural extension of who you are.”

Looking Ahead

While jewellery remains Khemia’s heart, the brand’s long-term vision is to evolve into a lifestyle brand. “We’re shaping Khemia not just as a label, but as a philosophy of transformation and individuality,” says Nikhil. “Our aim is to expand Khemia into watches, perfumes, and other lifestyle products that embody the same authenticity and everyday sophistication

About Khemia

Khemia Jewels Private Limited is redefining everyday luxury in India through demi-fine jewellery crafted from 925 sterling silver with premium gold and rhodium plating. Rooted in a century-old family legacy and shaped by global design insights, Khemia delivers jewellery that is durable, stylish, and designed for a generation that values elegance in the everyday.

Explore the collection at https://khemia.in/and follow @khemia.in on Instagram.