Billboards Are Dead: Why Business On Wheel® Thinks Traditional Outdoor Advertising Needs a Wake-Up Call

In a bold move that’s shaking up conventional marketing norms, Business On Wheel®, a Pune-based outdoor advertising agency, is challenging the long-standing dominance of static billboards. Their message is clear: stationary advertising is outdated, ineffective, and ill-suited for the attention economy of today. The solution? Let your brand move—quite literally.

“Why settle for one location when your advertisement can travel across an entire city?” asks Aashish Kumar, Founder and CEO of Business On Wheel®. “With people constantly on the move, advertising needs to be dynamic, flexible, and visible where it matters most—on the streets.”

Business On Wheel® is known for its innovative and unconventional advertising formats, with Mobile Van Advertising at the core of its offerings. Other services include Auto-rickshaw Branding, Tricycle Promotions, Wall Painting, and more—all designed to create maximum visibility in public spaces.

Unlike traditional billboards confined to a single location, Mobile Van Advertising provides broader exposure and can be strategically routed through high-footfall zones, marketplaces, schools, events, and even remote areas that are typically overlooked by static ads.

With over 1,000 successful campaigns executed for more than 200 clients, the company’s track record showcases the impact of its approach. Their clientele spans sectors including FMCG, Real Estate, Automobile, Agriculture, Education, and Government Institutions—all seeking wider reach and higher engagement.

One of the most impactful recent campaigns was a regional political outreach effort, where Business On Wheel® utilized mobile vans to deliver messages, slogans, and jingles across targeted constituencies. In under three days, public engagement surged by 47%, underscoring the real-time effectiveness of mobile advertising.

“Static billboards may have once represented prestige,” Kumar remarks, “but they no longer guarantee attention. In the age of digital distractions and moving crowds, traditional ads get lost in the noise. Brands need to be present where their audience actually is.”

The core strategy of Business On Wheel® revolves around making brands hyper-visible and memorable. The constant motion of mobile vans, combined with bold visuals and creative messaging, results in greater brand recall than fixed-location advertisements.

Customer satisfaction and campaign effectiveness have fueled the company’s growth. Recognized as the Best Advertising Agency in Pune (2023), Business On Wheel® has been featured in leading publications such as Mid-Day, EntrepreneursStreet Magazine, and Business Standard.

As urban landscapes become more dynamic, the need for smarter and more agile marketing methods continues to rise. Business On Wheel® is leading this evolution—disrupting norms and redefining outdoor advertising.

“Innovation in advertising doesn’t mean going fully digital,” adds Kumar. “Physical presence still matters—it just needs to be mobile. And that’s exactly what our Mobile Van Advertising delivers.”

With plans to scale its services to multiple cities and collaborate with top-tier brands, Business On Wheel® is not just moving ads—it’s moving the advertising industry forward.